In response to the outbreak of COVID-19, many industries have abruptly come to a relative stand-still. Many workers are being forced to do so from home or stop work altogether, which has caused major upset among the masses and instilled a sense of distress and anxiety about the future.
While this is the general mood, some experts believe that times of crisis are the seedlings for bouts of major business innovation, and are encouraging people to remain hopeful. This is a great attitude to adopt in uncertain times in order to stay motivated and positive.
Just because operations are slower than normal, doesn’t mean you have to bring your business practices to a complete halt. There are several things you can do in the meantime to improve and innovate your organizational practices, so that you can come out swinging when things return to normal.
Here are a few ways you can stay active and innovative during the COVID-19 crisis:
Review Your Business Plan
When business picks up again, it is unlikely that every aspect of your company will remain exactly as it was. Revenue may have been lost, employees may have been let go – whatever the specifics are, your strategy moving forward will probably need some adjustments.
While we are riding out the current situation, revising certain aspects of your business plan to reflect the potential outcomes is a smart idea. This will both prepare you for the repercussions of this outbreak, as well as give you an idea of how to better plan for similar occurrences in the future.
Seek out Business Coaching
A little downtime from your typical day-to-day could free up some of your time to focus on honing your managerial skills.
Now is a great time to get in touch with a business coach – a service you may not have had the time for in the past. There are many unexpected benefits to working with a business coach, such as improving your work-life balance and growing your professional network – all of which will help make you and your team stronger and more productive. Next Level Group offers some exceptional business coaching services to our partners – click here to find out more.
Give Your Marketing Strategy a Revamp
Keeping in contact with potential customers is critical during this time. Since a lot of people are at home scrolling through their social media profiles and web pages, connecting with them through these channels makes perfect sense.
If you didn’t have the time before, put some thought into your digital marketing strategy. There are many channels to take advantage of – blog content, social media presence, email marketing – that can help shape your employer brand and help you to communicate with your audience.
Keep In Touch
Staying in touch with your network – and perhaps expanding it to include new contacts – is certainly something you should consider. While it can’t be done in person, there are many virtual options to staying connected.
Whether it’s just a quick phone call or email to check in on your clients or something more substantial, letting others know that you are remaining active sends a strong positive message. Even if nothing can be acted upon until things return to normal, you can stay fresh in your colleagues’ minds as a business owner that keeps their head in the game.
Take a Break
As a business owner, we understand just how much you love your company – it’s your pride and joy, and you have spent years building and perfecting it. If you haven’t had the chance to take a break from work for a while, now might be the perfect time.
While these particular circumstances are grim, sometimes the best thing a business owner can do is take a little break. A change of scenery and focusing on other things for even just a few days can allow you to come back into the game rested and with new ideas, ready to boost productivity and innovation.
Use some of your extra time to relax and check in on your loved ones – at the end of the day, our health is what matters most.
Next Level Group is always available to lend support to our candidates and clients. Don’t hesitate to reach out today!