Psst, employers. Here’s something you really need to know: first impressions work both ways. That means, first impressions for employers couldn’t be more important.
Talent attraction is no longer merely a case of supply and demand – the “we have a job open and you need one” approach is a thing of the past, period. A quick scroll through LinkedIn will soon have you finding tons of advice and information for job seekers about how to write an amazing resume (click here for our own take on this!), how to impress at interview, how to make that all-important first impression a good one. But it’s 2021 – and recruitment has never been more of a two-way street.
So today, we’re turning the tables. You the employer are obliged – moreover expected – to put care and effort into the first impression you make, too. And first impressions for employers happen to be a 3-step process. Read on to learn what they are.
The “pre-recruitment process” first impression:
First impressions for employers begin begin with your job advert – realistically, that’s where your potential new hire is first going to hear of your business and the role itself. Just as we’re likely to build a first impression based upon an applicant’s resume, the same can be said for them when they come across your job advert for the first time. Your job ad needs to engage and excite them enough for to not just warrant an application, but to leave them waiting on and hoping for a response.
This means taking real care and paying real attention. No cookie-cutter job description, long list of responsibilities and an even longer list of requirements. Try talking about your business, the opportunity working here presents, and what a career within looks like. What’s in it for the jobseeker?
Talk about the role itself, outlining what a day in the life might look like. Make it relatable, realistic; challenging, but not overwhelmingly so. We want to excite, not intimidate.
And, overall, think about the presentation. Write your job adverts with passion, show you’re taking it seriously, and watch as your applicants do the same.
The “before you meet” first impression:
You’ve received an application from a fantastic candidate – now it’s time to get in touch. First off, doing so promptly is key – essentially letting them know that this job is a priority to fill from your side, while it’s still fresh in their mind.
Next, your communication style and presence couldn’t be more important. That first interaction is crucial, whether by email or otherwise. Make sure it’s friendly and professional in nature, informative, and enthusiastic. Be flexible and work around your jobseeker when it comes to scheduling. Demonstrate your commitment to filling this role efficiently, but with the right person. Explain the process, and manage their expectations throughout.
Ultimately, reflect the way you do business in your recruitment process and make sure that the “pre-first impression” is a good one.
The “actual” first impression:
Remember, two-way street: you’re here to sell the opportunity as much as they’re here to sell themselves to you! Be friendly, professional, open in your communication. Leave your ego at the door and put the business first.
Whether you’re meeting over the phone or face to face that crucial first time, be welcoming and grateful for their time. Represent your business with pride, and do so to your very best ability. From this article, it may seem or sound like you get three chances at a first impression – but it’s this one which counts the most.
First impressions are something we at NLG do well. When you’re being represented by our agency, it’s our brand name and standing in the industry which does some of the hard work for us from the off; it’s our incredibly talented team of consultants who take ownership of the process from there, and ensure that the first impression any jobseeker gets of your company is an exceptional one.
To learn more about what working with Next Level Group for your recruitment and payrolling needs looks like, get in touch.